About a year ago or so I produced a business profile video for Markarian Electric, a great electrical contracting firm that was based in Waltham and now is operates from Watertown. Eric is one smart cookie and his company is growing beyond the traditional “wires in walls” to include security and home theater offerings, so we worked out a way to create a series of videos that introduce his company to prospective (and existing) clients to the many facets of his company.

After producing the videos, including a client testimonial, I worked with Eric to integrate the videos into his website’s homepage.   I used the prettyPhoto jQuery library, which made inserting the videos into the page pretty simple and they play using a lightbox style viewer.  The videos are hosted on YouTube.  There are plusses and minuses to this approach, but overall using YouTube provides the best balance between cost and presentation.

Eric’s astute use of video shows the value of starting with a basic profile, which sums up your business in 60 seconds or so, and then expanding the video assets to provide your clients the opportunity to explore the depth of expertise your business has to offer.

In the case of Markarian Electric we wanted to show the care that goes into working on a home or business by showing how an installation is done, introduce people to their security products and, finally, give a sense of what it is like to visit their Watertown showroom where they have examples of their whole-home audio and home theater products.  We validate these videos with a great client testimonial – providing a sense of what it is like to be a customer and how you and your home will be cared for.

We plan to refine the presentation on his website as part of a planned redesign, but even today his site shows how you can place video up front as a way to quickly engage and educate your clients.

Please visit Markarian Electric to see the videos in action.

Video has been rapidly become a key component in the selling of homes.  A variety of video tours and “virtual reality” gizmos have been developed and deployed across the industry.

I’ve opted to approach this market using a nod to the cinematic approach: rather than a fly-through of the home, I try to highlight it’s best features using simple camera moves and cuts to create a sense of perspective while walking through the home while trying to minimize the fish-eye distortion that is somewhat necessary to capturing small rooms.

I’ve been working with a phenomenal local real estate agent, Heather Plate, on exploring this new type of video for properties.   We’ll see how it evolves and I’m interested in working with other local agents to see if we can refine the style so that it matches what the buyers and sellers are looking for to help move properties.

Here are two samples that we have produced so far: